Client: Santander (via DAZN)
Art Direction: Nicola Taylor / Lucy-Rae Naylor
Branding: Nicola Taylor / Lucy-Rae Naylor
Motion Design: Lucy-Rae Naylor / Tom King / Tom Fagan / Liam Portz
Branding, Social Assets, Motion, Custom Motion Templates
Player of the Week is Football Santander's major tentpole campaign following the UEFA Champion's League and its top player from the corresponding matchweek. Nominees are chosen, and the winner is chosen by 50% expert panel and 50% fan vote. The branding of this majorly influences the rest of the tentpoles produced for Football Santander so it was imperative for us to create a clear visual identity which translated seamlessly in to multiple outputs.
The nominee & winner videos are core videos which go out weekly. Due to this they were created as customisable partially automated motion templates where the data is updated from a central control panel and populated throughout the templates producing 3 formats & 3 languages concurrently.
Various other videos were produced for campaign launch, followed by BAU content which uses the static & motion brand pack to keep consistency.