Client: Goal / Stonewall
Art Direction: Nicola Taylor / Lucy-Rae Naylor
Design: Nicola Taylor
Boot Artwork: Kustomflow
Motion Design: Lucy-Rae Naylor
Bespoke Painted Boots, Motion Social Assets
For Rainbow Laces day 2019, Goal teamed up with Stonewall & New Balance to produce a pair of bespoke custom boots. These boots were then auctioned with proceeds going back to the campaign fund.
The design is based upon the concept of bringing all aspects of the community together and being able to drive that into sport. A boot that intertwines a graphical stroke through the boots branding and the typography LGBT.
A motion sting and GFX elements were also created to accompany the video of EFL Championship players showing their support for the campaign.