Client: Goal / DAZN (via DAZN)
Producer: Joe Gardiner
Art Direction: Chris Pullinger
Branding: Nicola Taylor / Connor Spink
Motion Direction: Lucy-Rae Naylor
Motion Design: Lucy-Rae Naylor / Tom King / Tom Fagan / Liam Portz / Dan Bray
Branding, Motion, Motion Titles, OSP, Web Assets, Social Assets
NXGN 2020 is Goal's countdown of the top 50 talents born on or after January 1, 2001 from all across the world. Each year this tentpole campaign requires a brand refresh. This year was especially different as it was also appearing on DAZN's platform for the first time. The new look is stylised with a bold colour palette and geometric layout.
The motion theory is comprised of self drawing lines, collapsing frames, frame rotation and match cuts. At least one of these is carried through each motion asset to keep consistency but flexibility.
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