NB Liverpool Third Kit

Client: New Balance (via DAZN)

Motion Instagram Social Post

For the release of Liverpool's Third Kit, an Instagram social post was produced to market the launch. Looking at Liverpool's global fan base and how they connect with the club when wearing the shirt, no matter where they are.

The design focuses on the vibrant colour chosen for the kit and pulls it through the creative. Coupled with heavy typography and thoughtful layout, the creative brings this piece to life on the social platform.