Client: JLeith Fitness
Motion, Branding, Logo Design, Print, Social Content
The aim of the JLeith Fitness' brand identity is to be energetic, vibrant and playful. A mixture of a sans-serif and script font embodied this whilst remaining clean and professional.
This translated to the rest of brand assets. Coupling bold, vibrant colours with minimalistic layout. The approach to the motion took these core principles and applied it not only to the graphic elements but to video too, producing a full-bodied personified brand.