NB Furon v5

Client: New Balance (via DAZN)

Motion IG Stories

To showcase Sadio Mane's new Furon V5 boot, we were tasked by New Balance with designing a series of Instagram stories which focused around the meaning of the boot design. A celebration of Mane's Senegalese heritage.

Using Pan-African colour combinations with stretched type to accentuate the flamboyant and playful boot whilst maintaining a strong design to mirror the boot's build for precision and strength.